Quick Take — Why This Matters
The BAFTA TV Craft Awards spotlight the behind-the-camera artists who turn good shows into great ones.
In 2025, Apple TV+ proved its craft muscle yet again, taking home four golden masks across three very different titles. The haul reinforces Apple’s reputation for pairing marquee stars with meticulous technical teams.
2. Awards at a Glance
| Category | Winning Show | Craft Leads |
|---|---|---|
| Editing: Fiction | Slow Horses | Robert Frost |
| Sound: Fiction | Slow Horses | Andrew Sissons, Martin Jensen, Joe Beal, Alex Ellerington, Duncan Price, Abbie Shaw |
| Original Music: Fiction | Bad Sisters | Tim Phillips, PJ Harvey |
| Children’s Craft Team | The Velveteen Rabbit | Tom Bidwell, Jennifer Perrott, Rick Thiele, Sarah Brewerton, Anna Rackard, James Mather |
Four wins put Apple second only to the BBC on the 2025 BAFTA TV Craft Awards leaderboard.
3. Craft Spotlight: How Each Show Won
Slow Horses — Editing & Sound
Robert Frost’s razor-clean pacing turns dense espionage into white-knuckle suspense, while a six-person mix team layers London traffic, MI5 chatter and Jackson Lamb’s sarcastic sighs into an immersive soundscape.
Voters clearly felt the third season sharpened both elements to award-worthy precision.
Bad Sisters — Original Music
Tim Phillips and PJ Harvey compose a score that tilts between Celtic melancholy and punk swagger—mirroring the Garvey sisters’ blend of grief and dark humor.
Their win shows the BAFTA TV Craft Awards value music that sounds like a character, not wallpaper.
The Velveteen Rabbit — Children’s Craft Team
Adapting Margery Williams’s classic demanded tactile sets, stop-motion textures and gentle sound cues that young viewers can feel as much as hear.
The team’s victory proves Apple’s kids slate stands shoulder-to-shoulder with its prestige dramas.
4. Apple’s BAFTA Craft Trajectory
| Year | BAFTA TV Craft Awards Wins | Flagship Crafts |
|---|---|---|
| 2022 | 2 | 9/11: Inside the President’s War Room (Editing), 1971 (Sound) |
| 2023 | 3 | Silo (Production Design & Music), Bad Sisters (Titles) |
| 2024 | 4 | Slow Horses (Editing & Sound), Silo (Production Design & Music) |
| 2025 | 4 | Slow Horses, Bad Sisters, The Velveteen Rabbit |
Three straight years of growth cement Apple as a fixture on the BAFTA TV Craft Awards stage.
5. What Happens on 11 May?
Craft night sets the table for the televised BAFTAs, where Slow Horses could add acting statuettes:
- Gary Oldman — Leading Actor
- Jonathan Pryce — Supporting Actor
- Christopher Chung — Supporting Actor
A win for Oldman would mark Apple’s first performance BAFTA on home-soil British turf.
6. Where to Stream the Winners
- Open Apple TV+.
- Queue up Slow Horses (three seasons), Bad Sisters (two seasons) and The Velveteen Rabbit (45-min special).
- Watch with headphones—those fresh Sound and Music wins deserve premium treatment.
All titles stream globally, showcasing why the BAFTA TV Craft Awards jury keeps Apple on speed-dial.
7. Final Word
From espionage tension to sisterly scheming and childhood wonder, Apple TV+ delivered craft excellence across genres—exactly the breadth the BAFTA TV Craft Awards were designed to honor. With four new trophies, the streamer’s artisans join the ranks of Britain’s best, proving that Apple’s quest for quality runs deeper than glossy marketing shots—it lives in the edit suite, the Foley stage and the composer’s booth.
