A New Season, A New Field
Apple TV+ is officially going back to the pitch – but not quite the one fans might expect. Following months of speculation after what many thought was the final whistle for Ted Lasso, the Emmy-winning global hit has been renewed for a fourth season. Star and executive producer Jason Sudeikis will reprise his beloved role, and sources confirm that Juno Temple is in negotiations to return as PR maven-turned-CEO Keeley Jones.
From AFC Richmond to Kansas
In a pivot that aligns with the show’s heartfelt and unconventional spirit, the new season will shift its narrative away from the Premier League grounds of AFC Richmond to a women’s football team based in the heartland of Kansas – Ted’s original home state. This marks a creative evolution for the series that has already defied TV convention with its balance of humor, emotional depth, and optimism.
Keeley’s Expanded Role
While details are tightly under wraps, insiders tell Deadline that Juno Temple’s return would be pivotal to the next chapter. Her character’s arc, which saw Keeley stepping into her own spotlight as a business leader and mentor, is reportedly being expanded to reflect the new environment and challenges of supporting a women’s team on and off the field.
“Discussions are progressing well,” a source close to production said. “There’s strong interest from both sides to bring Keeley back – and in a more integral way that connects London to Kansas.”
Sudeikis Returns, Franchise Grows
Jason Sudeikis, who co-created the show with Bill Lawrence, Brendan Hunt, and Joe Kelly, is confirmed to return both in front of the camera and behind the scenes. Apple’s surprise renewal signals unfinished business, and perhaps a broader vision for the franchise.
A New Voice in the Writers’ Room
Also joining the creative team this season is Jack Burditt, the Emmy-winning producer known for 30 Rock and Modern Family, who is set to step in as executive producer. Burditt’s addition hints at a possible tonal shift, with the Kansas setting introducing Americana influences and small-town dynamics into the story.
Legacy Cast: Who’s In?
The move to Kansas raises questions about the fate of other key characters, including Brett Goldstein’s Roy Kent, Hannah Waddingham’s Rebecca Welton, and Nick Mohammed’s Nate Shelley. While no casting announcements have been made beyond Sudeikis, multiple sources indicate the door is open for select returns.
Temple’s Career Momentum
For Juno Temple, whose portrayal of Keeley Jones has earned critical acclaim and award recognition, a return would cap off a prolific run that also includes roles in The Offer and Fargo. Her character could serve as both a narrative bridge and a thematic anchor as the show tackles gender equity and leadership in sports.
The Road Ahead
Production is slated to begin in July 2025, with a potential release eyed for late 2026 on Apple TV+. The extended timeline reflects the team’s commitment to recalibrating the tone and story direction without compromising the series’ signature sincerity.
Apple’s Vision
Apple issued a statement highlighting the renewal as part of its ongoing investment in high-quality, character-driven storytelling:
“Ted Lasso’s message of belief, kindness, and second chances continues to resonate globally. Season 4 will explore new terrain while honoring the legacy that fans have embraced.”
A Season of Reinvention
With Sudeikis back and Temple close to a deal, Season 4 looks set to deliver the emotional depth and narrative innovation that made Ted Lasso more than just a show about football. As the team packs their boots for Kansas, the heart of the series beats stronger than ever.
Filming Locations & Production Timeline
📍 Kansas City, Missouri – The new season will begin filming in Kansas, marking a major departure from the UK setting of previous seasons. This indicates that we may see more of Ted’s personal life outside of football.
📍 United Kingdom – After the Kansas scenes, production will return to the UK, continuing the tradition of showcasing English football culture.
Filming is set to begin in July 2025, with a potential release in early or mid-2026.
